Radio Biz

Role
Web & Brand Designer
Team
Solo project (ongoing show co-host & content writer)
Duration
2 months (build) · Ongoing (content & shows)
Type
Freelance Project

Complete brand identity and website redesign for Radio Biz, a Turkish-German community radio show on Radio Orange 94.0 Vienna. Built from scratch with a fresh visual language inspired by New York's 'Big Apple' energy, positioning Vienna as the next cultural hub.

00

My role

  • Brand identity design (logo, visual language, motion graphics)
  • Website design & development (Wix + custom podcast functionality)
  • Trilingual content strategy (Turkish, English, German)
  • Responsive design implementation (web & mobile)
  • Ongoing: blog writing, social media content, show co-hosting
01

Overview

Radio Biz is a Turkish-German community show on Vienna's Radio Orange 94.0. When I joined as co-host it had no identity and no web presence beyond social media the station just wanted something 'young and energetic.' So I defined the vision first, then designed and built the whole brand and website from scratch around one idea: Vienna as the next 'Big Apple.'

Radio Biz — Overview
02

Brand & visual language

The identity runs on bold typography, high-contrast red-and-black colour blocking, and motion energetic but accessible. The logo and system work the same from an Instagram story to a printed event poster. Designed in Figma and Photoshop, with animated treatments built in After Effects.

Radio Biz — Brand & visual language
03

The website

Built on Wix so the radio team can update it themselves after handoff: a landing page, a filterable news/blog (music, culture, community, events), and an events calendar every post in Turkish, English and German with a language toggle. Wix had no real podcast support, so I wrote a custom JavaScript integration that pulls the RSS feed and renders a playable episode player in-page, no leaving the site.

Radio Biz — The website
04

Results

Since launch, site traffic is up 220%. The brand has been adopted across every touchpoint social, posters, merch and the podcast catch-up lifted overall listenership. The station now points its other shows to the site as a reference for building their own.

Radio Biz — Results
05

Ongoing

I still co-host, write the blog and run the site. Recent additions: a bilingual newsletter and the station's event-calendar API. Next up archive search, show transcripts for accessibility, and listener features like comments and RSVPs.

Radio Biz — Ongoing
Radio Biz — detail 1
Radio Biz — detail 2
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