AM I AI?

Context
Speculative design · semester project
Role
Visual & Motion Designer
Team
3 designers
Duration
3–4 months

A speculative design project exploring the blurred lines between AI-generated and original content in the age of fake news. Through provocative visual branding, merchandise, and motion graphics, the project questions authenticity, digital literacy, and how we discern truth in algorithmically mediated realities.

Watch outdoor motion design
Overview

A provocation, not a solution.

AM I AI? confronts the collapsing line between human and AI-generated content in the age of fake news. Instead of answers, it builds a complete visual world branding, motion, merch, social designed to confuse and disorient. Made by a team of three and presented at MediaWise YOUth, an Erasmus+ digital-literacy workshop (Sargfabrik Vienna, April 2026).
Three AM I AI? posters in a street display, faces fragmented into pixel blocks in violet, black and cream
The question

What if you couldn't tell about the content, or yourself?

The title cuts both ways: a reader doubting what's real, and a person doubting their own humanity in a world where opinions and creativity are algorithmically shaped. The challenge was making an abstract, future-facing threat feel visceral and immediate.
A wall of AM I AI? posters under a bridge in green, red and black, with a cyclist passing
Approach

Worldbuilding that resists clarity.

Using critical-design and worldbuilding methods, we built an ambiguous present unsettlingly close to now. Glitchy type, distorted imagery, layered textures that read as both digital corruption and human error. The work never tells you what's real; it forces you to question, doubt, and scrutinise.
Branded desk collateral: monitor, notebook, mouse pad, USB stick, phone and desk calendar carrying the AM I AI? identity
My part motion & posters

Designed to be too fast to fully process.

I led motion for outdoor displays and social: rapid cuts and distortion that mimic scrolling an algorithmic feed where authenticity is unknowable. Phrases Can you tell? Real or Generated? Trust your eyes? surface and dissolve over fragmented imagery. The glitch wasn't just style; it was semantic visual noise standing in for epistemic uncertainty.
Black sweatshirts carrying the AM I AI? monogram and pixel-eye graphics, shown front, back and worn
Into the street

Provocation as ambient culture.

The world extended into merch shirts, posters, stickers reading 'AM I AI?' and 'Authenticity Not Guaranteed' wheat-pasted into the city so the question lives among real advertising, not inside a gallery.
Instagram mockups: the am.i.ai profile grid, a post reading 'Eyes do lie', and a story
"It made an abstract AI risk feel personal the discomfort is the point."— the room at MediaWise YOUth; attendees praised design-as-provocation over fact-sheets.
Design process board: poster references, pixel and colour studies, and the narrative text behind the campaign
What it argues

Sometimes design's job is a better question.

Abstraction kills urgency; aesthetic discomfort can be pedagogical; and some problems like epistemic collapse under generative AI can't be 'solved,' only confronted. AM I AI? makes the case that design's responsibility isn't always answers.
Moodboard of pixelated and glitched portrait references
Next project

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